After launch · Week 1 to 4
Your first 30 days.
What happens, and the one thing we ask.
- Launch dayTest lead, then liveYou: watch the tour, reply Ready.
- Days 1 to 3Meta learns, we tuneYou: call every lead within 5 minutes.
- Every MondayYour written updateYou: read it.
- Day 14First review with StephenYou: nothing to prepare.
- Weeks 3 to 4New ads, tighter formYou: mark wrong fits as Lost.
- Day 30Your first scorecardYou: read it in your report.
Normal in week 1
- 3daysfor Meta to learn. Slow is normal.
- 0action neededon weak ads. We swap them.
- 1tapLost, with a reason, on a bad fit
Tell us straight away if
- No enquiries at all after day 3
- Enquiries arrive without a phone or email
- Someone complains about an ad
- You want to pause, for any reason
Reply to your latest update, or email Stephen.