Sending a brief or files.

Sending a brief

1. A new email to stephen@thegrowthbully.com. Not WhatsApp, not the report thread.
2. One request per email.
3. This subject line:

Example: [Acme] Brief: wine evening 30 Nov. No reply in one working day? Forward it with BLOCKED in the subject.

What goes in it

Eight lines. Paste them, fill them in.

• Goal: the one number that says it worked.
• Offer: exact price and conditions. The ad states them.
• Deadline: the live date, not the draft date.
• Must avoid: include operational facts. We check creatives against them.
• Approver: one name.

What happens next

1. 1 working dayAcknowledged in writingYou: see if it is in scope, quoted or next month.
2. Same threadDate confirmed in writingYou: send assets on time. Each day late moves the date.
3. Before liveFirst draft to approveYou: approve, or send one numbered list.
4. Live dateLive, with a note on the threadYou: nothing.

For the monthly plan, brief about two weeks before the month. Later is next month or rush work.

Sending files

1. One folder on Google Drive, Dropbox or OneDrive, or a WeTransfer link. Got a folder from us? Use that.
2. Sharing: anyone with the link can view. On Drive: Share, General access, Anyone with the link, Viewer.
3. Original files. No zips, no WhatsApp, no email attachments over 20 MB.
4. Name them like this:

5. Reply on the thread with the link and the file count.

We reply "received, N files" within one working day. Passwords never by email: send a one-time link.

Event brief

Live three weeks before the date. Send it all in one email:

• Date, start and end time
• Venue pin and capacity
• Ticket link, and seat or table per booking
• What the price includes
• Partner logos, and who on their page will accept the co-host invite
• One approver, and whose card the ads run on

Product or offer sheet

A spreadsheet, one row per item:

• Name and a one-line description
• Price (with or without VAT), offer and dates
• Real photos, square and upright
• Landing URL and stock limit
• Legal wording that must appear

Landing page footer

No paid traffic until the page has:

• Company number and registered address
• An email and phone someone answers
• Privacy and terms links on your own site
• A real portrait and a short first-person bio
• One real proof point you can attribute

Newsletter

• Which platform sends it today, and an invite to it
• Three to five topics for edition one
• Who signs off, and any separate approver for regulated wording

Common questions

• How do I send you a brief?
• How do I send you the raw videos and photos?
• What do you need from us to promote an event?

All request questions

Stuck? Email stephen@thegrowthbully.com with a screenshot of the whole window.